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Make A Great First Business Impression With Quality Printing

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Despite digital marketing becoming more and more prevalent in advertising agendas, traditional print marketing undoubtedly still has its place.

print design mix created

With that in mind, how do you go about securing a good impression through your print materials to drive new customers through your doors, increase profits and maximise brand awareness? Take a look at our advice below to ensure your print marketing has maximum efficiency with minimum fuss, effort and expense.

Choose your products carefully

When you actually think about print marketing as a whole, there are actually a lot of different ways you can get your message across and promote your business to the world. You don’t have to do it all – depending on the nature of your campaign and what message you want to get across, different products are more appropriate than others. There are of course essentials for every business – such as business cards, letterheads and compliment slips – then some which are specific to each individual company. When it comes to marketing campaigns have a look at what competitors are doing and factor in cost and your desired audience. It’s also a good idea to measure your marketing to see what’s effective and what isn’t so useful – you can see more on this below!

Invest in a good graphic design company

Good design can make or break your print products. Don’t skimp on the design element of your products – especially if they require a unique element or are for a special event or campaign. Different products have different design remits and it’s important to get the balance between design and information right – as well as making them easy to read and inviting to look at. Posters and fliers need to be eye-catching; brochures and leaflets must be informative and engaging. A professional graphic designer will have a good understanding of this and can mould your brand and business requirements around the campaign in question. Your money on print is wasted if nobody will read it or engage with it – so design really is key.

Measure what works and what doesn’t

If you have done print marketing before, cast your mind back and have a think about the things that worked really well (and the things which didn’t!) Maybe you get a better response from posters than from fliers. If you’re new to print marketing, have a think about a campaign which is difficult to ignore but is also measurable. Be different! Calls to action often work very well. If you include an offer which is only valid if customers redeem coupons, use a special code or bring the material back to your store, you can then count up how many people engaged with the promotion and then you know which offers and print campaigns to do again and which to put down to experience.

Research companies and get quotes

Once you’ve decided on your design and which products you’d like to order, it’s time to choose a printer that will deliver your perfectly designed wares. Take a look at both local and national companies, get quotes and compare prices. Make a shortlist and then take a look at any reviews or recommendations from previous clients. Good printing services in Melbourne should be able to provide you with plenty of testimonials from happy customers even if they don’t have any on their website. Checking before signing on the dotted line means you can rest assured knowing you’re in safe hands and have made the right decision. Your graphic design company should also be able to recommend a reliable, reputable printer.

Google glass: A new assault on the marketplace

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Sometimes you have to sit back and wonder if it was all just a big bluff. Google Glass was supposed to take the world by storm. But before it was even out of the box it was subjected to so much scrutiny that it suffered a kind of death by a thousand critiques. Along the way it was hailed as the signal for the brave new dawn of cybernetics even as it was being banned wholesale in cinemas and casinos across America. But before it ever made it to the flop, Google Glass was pulled. They folded. Behind the scenes Google’s developers have some serious work to do.

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clip_image004  by tedeytan

Pulicly, the comany remain defiant that for all the shortcomings of Google Glass’s first incarnation, they are busily working towards a renewed assault on the marketplace. Meanwhile, the clock is ticking. Google Glass is not going to be any cheaper for that delay.

The word on the technological street is that the whole design brief for the concept has been ‘reset’, with a new man put in charge – former Apple designer Tony Fadell. Mr Fadell is said to be working alongside Google’s head of smart-eyewear Ivy Ross, who is also a jewellery designer. And now, we are advised, although there has been a welter of negative publicity, a complete overhaul in terms of personnel, and the considerable bitterness that goes with dashed hopes, this is how it was meant to be. That might just be another fake move.

Google’s initial introduction of the devices to a carefully niched coterie of the great and the good of geek-dom (or at least those enthusiastic enough to part with $1,500 for the privilege) was no more than a public road test. Word is that they will take on board the lessons learned from those ‘trials’ and move forwards.

Hopefully the first lesson they will have taken away is not to try to run product tests in public. For an organisation of Google’s size, that $1,500 fee now looks remarkably cheap – and not in a good way. Normally companies pay for their market research.

As and when – and possibly even if – we see Google Glass again, at least we will have been given the opportunity to road test our reactions to the idea. Irrespective of the actual performance of the prototype (universally condemned) the hostility that the concept stirred up remains un-doused. That, as much as any technical issue, is Googles big problem.

Nowhere was the issue more hotly debated than in the ethically febrile world of professional gambling. It makes for a good barometer. Barry Carter, the highly respected editor of PokerStrategy.com and author of the definitive “The Mental Game of Poker”, has detailed the vexed issue of such assistive technologies in what is for some a recreational setting, but which for others is purely business. Carter came down against Google Glass in his article ‘Should Google Glass be banned at live poker tables‘, although not necessarily for the reasons you might anticipate.

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clip_image008   by chefranden

At a time when poker star Phil Ivey has found himself in hot water for essentially using a little (human) help to keep track of the cards, Carter was surprisingly relaxed when it came to the mathematical possibilities that Glass might enable. ‘What is good for the goose is good for the gander’ pretty much sums up his attitude. He seemed to argue that there is already so much computerised assistance backing up players’ moves – particularly online – that bringing such technology out into the open is simply a matter of bad manners. Carter’s bottom line objection was that games are slowed down by players continually referring to such devices.

And that very social reaction – and rejection – of Google Glass is the one objection to the product that won’t go away. The idea that privacy might be compromised because you can see something that is already visible has always been flaky. Issues of copyright notwithstanding, it was never a serious issue for debate – more a handy stick for the Luddites than anything else.

Aside from those cases where assistive technology might be used for overcoming some physical limitation, the question of whether there is any point to Google Glass as a mainstream product is one that simply won’t go away. There are many who see it, at best, as an expensive way to replace a dashboard mount for a smartphone.

And if you are faintly irked at the way those smartphones detach people from what is going on around them, imagine the horror of looking someone in the eye only to realise that despite all appearances to the contrary what they are actually doing is checking out the result of the 3.30 at Clifford Park, or playing a hand of poker.

Whatever the computational merits that Google Glass might offer, it is difficult to see how it will make doing business in any way better. The reaction of the poker fraternity reflects a much wider consensus. Data is one thing, but human interaction – whether it’s over a contract or a deck of cards – is always the basis of how real deals get cut. The next time Google Glass is pitched into the public domain, that bottom line social obstacle is the one key objection they are going to have to see their way to resolving.

Computer Password recovery and solutions business Ideas

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Have you ever forgot your password to your laptop or computer at any time and didn’t know what to do or how to unlock your computer. Yes we all have at some part of time done this! People not only forget passwords to the computers at home but also it’s a regular occurrence at the office as well. Password recovery tools and file recovery is an  in demand service due to the progress in technology and devices.

password help solution

So what do you do if your forgot your password?

Well in the first instance many people would just call a PC help or support guy to recover access to their laptop or computer. Many people would just turn to google search and search for recovery tools or software or methods available  to try and see if there is a way to re-gain access to their pc or computer .

The fact is that there is a wealth of information on the internet to do stuff, even how to recover or reset your password, but often these free methods are quite technical and also long winded, so much so that a normal lay person would not be able to follow or do it. Here is where paid custom software solutions which were specifically built for this task come into play and also here is where the business opportunity lies for interested parties.

Business idea for computer password business

The custom password recovery software is handy not only to users who are a bit technical savvy and who can reset the passwords themselves, but is also available for purchase or buying for  a computer repair business or a person intending to start a computer password support or recovery business.

A person with little technology know how  can easily buy this software for a one time fee and provide a password recovery service for a fee to other people as part of their business and can keep re-using this software once purchased.

Password recovery software

The software is available at http://www.unlockwindowscomputer.com [ Two software options provided below ] and can be used by a computer repair business for resetting forgotten Microsoft windows passwords. This program recovers access to your PC  without losing any existing files on the pc or laptop.

This pass resetting software works on all windows computers including the latest windows 8, windows 7  and also older version of  Microsoft windows. It resets not only user passwords but also admin / administrator passwords. Once you use this program to  reset the existing pass you should be able to login back into your laptop/computer.

This custom software makes it a breeze to unlock a laptop or pc within minutes by just resetting the existing password and so no files are at risk of being deleted or lost. Click the above link provided for more details on how this software works.

Best-Windows-8-Logo-2013-HD-Wallpaper

Take this example below as a typical question asked for a lost password

I forgot my password for my hp laptop !

Question: I have tried everything to get into my laptop.  The password I had set up will not work for some reason. Is there anyway I can bypass this and get into my laptop.

I bought a HP Pavilion Laptop Quad Edition – with Windows 7

Prod. No. – LXXXX  34-Bit

Please help.

I do have two boot disks that came with laptop.  I have tried to use them to restart and recover passwords, but the disks don’t seem to want to run.

I am obviously doing something wrong.

Helpme

and Thank You

Sheila

 

SOME other popular enquiries in relation to lost passwords

1. How to reset Windows 7 administrator password? I forgot my Windows 7 password for my laptop.

2. I changed my laptop login password and unfortunately lost it, how do I recover it without files lost?

3. I bought an old Dell laptop installed Windows 7 and I don’t know the administrator password, how do I do?

 

Solution : Use Custom Password recovery software as provided above

 

With computers and laptops becoming things that people can’t do without in this century, resetting passwords or then recovering files and access to lost passwords and computers is becoming a regular necessity.

Passwords are nowdays used for everything from email ( Gmail , Hotmail , Yahoo email ) to tablets ( ipad , Note) to smartphones ( Samsung galaxy , iphone, HTC ) etc to secure your personal information on these devices and its handy to have a instant solution available just in case you forget or lose your password.

Given the number of devices that could need a password retrieval or resetting service in the future this is a possibly a good business idea that can be popular in the near future and there will only be more providers of software for this service as our appetite for more gadgets and technology services increase.

How to promote your pc password service or business

 

As in any  business , marketing is  a necessity  and if you are starting a  password resetting business  then marketing your business or service is  needed.

Promoting your service or password recovery business can be easy in this day and age. All you need to do is advertise your business via a website, get listings in local directory’s online and offline , yellow pages or do some ppc advertising to promote your local business or website.

You can get the password resetting  software over  here. Good luck!

World Cup fever – have you got it yet?

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It’s only days now until the first match of the Brazilian World Cup. How excited are you? The general opinion is that that the Socceroos have lucked out in terms of the Group draw; in fact Group B has been described as the group of death in some sections of the media. The Aussie team is up against Chile, Holland and Spain, all of which have a stronger World Cup history than the Socceroos.

fifa world cup betting soccer smaller

However, that hasn’t stopped more than 40,000 tickets to the World Cup matches being sold to Autralian fans who will be making the trip over to Brazil this month. In fact, more tickets have been sold to Australians than to England fans.

But what if you haven’t put a huge chunk of your savings into a trip to Brazil – how will you approach watching the World Cup? At the moment, it’s not looking that likely that the Australian team will see it through the Group stage.

If you don’t know much about football, then watching a big tournament can be a little daunting if you don’t know what’s going on. However, if you get a grasp of the basics of the World Cup, it’ll make watching the games a lot more interesting, which is handy when that’s what all your mates are doing. There are 32 teams that have made it to the World Cup finals, divided into four groups of eight. During the group stage, each team will play the other three teams in its group. At the time of writing, the odds on Australia winning Group B are around 33/1, whereas the odds on Spain winning it are around 4/6. The winners of each group go through to the elimination stage, along with the runners-up.

We’re then into the knock-out round – where each game could be a team’s last. For people who are only mildly interested in the event, even if Australia hasn’t made it through the group stage, this is where the tournament gets much more exciting. In the second round, each of the Group winners plays a runner-up from another group. Then it’s the quarter-finals, with the top eight teams playing each other. Following the semi-finals, there’s the match between the two losing semi-finalists for third place, followed by the final, which will take place in Rio de Janeiro on 13 July.

One way to really tune your interest in a match is to get a bet on the outcome. With mobile betting apps so easy to download and use today, it’s no surprise that the majority of people now choose to place their bets this way. And bets on the World Cup could be free ones if you sign up at a site like bet365, where there’s a 100% bonus on the first deposit you make as long as it’s $20 or more – up to a value of $200.

Whatever way you look at it, this year’s World Cup will be an exciting tournament, and you never know, a free bet on the Brazilian World Cup could pay for you to go and see the 2018 World Cup in person!

Selfies goes viral with oscars

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Well most certainly this selfie  has pretty much won an oscar in the online world due to going viral and becoming humongous’ly popular , as many people would vouch for.

oscar winning selfie 1

 

selfie of 2014

 

the oscar world famous selfie

This wasnt the first  time a celebrity selfie went viral  as  we can  see from this selfie  with Obama ,  British Prime Minister David Cameron and Denmark’s Prime Minister Helle Thorning Schmidt

obama uk prime minister selfie

They are also many other me too amusing selfies

 

Pope Francis Takes a Selfie (http://parade.condenast.com/)

Have you ever snapped a selfie only to hurriedly delete if before anyone else sees it? It’s OK. We’re all guilty of it.

 

Justin bieber

(businessinsider.com)

Business IT Security tips – Top 10 passwords you should not use online

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Losing or forgetting your password is not the only problem when it comes to password security, but Hacking of websites are increasingly becoming common and therefore having a easy to guess password is not the only risk now days in contrast to popular belief.

 

 

new logots 2

But having a weak password is often the easiest way to gain illegal access to a user’s account, by illegal means.  Wedding anniversaries, the name of a child and dates of birth for close relations were also among the most common passwords chosen by users.

An old favourite “Password” featured in the top ten codewords. Quite often the easiest way to remember a password is to add your date of birth to a name which and hackers know this already , making it easy to crack manually or by an automated software that inserts random names and numbers to crack it easily.

Australian Business Channel (Password  software video)

If you forgot or lost your computer desktop /laptop password  this video might help 

The top 10 most common hacked and used passwords:

1. 1234 and 123456

2. Password

3. Name and date of birth

4. Your username created

5. Passwd

6. Test

7. Abc123

8. Qwerty

9. 12345678

10.Letmein

Not surprisingly these passwords are some of the most common passwords used on laptops , Desktops and computers. Tablets and smartphones have been spared of these weka passwords due to new locking methods. Other inspired entries included “qwerty,” “monkey,” “111111″ and “password1.”

Above are the top 10 passwords and their positions relative to the 2013 rankings. Be well aware when it comes to letting your employees choose their passwords for your business IT systems and have a policy for enforcing stronger passwords.

If you have lost or forgot your password to a local or personal windows machine you can use password reset software to reset your local machine password instantly

How to Choose a Video Surveillance System for small business ?

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When there is a need to keep an eye on what matters most, from anywhere and at any time, you will need the best Video Surveillance System which would allow you to be virtually present for protecting your valuable property. There are many such systems in the market but to choose among them which suits your purpose the best, you will need to do a bit of research work. There are many criteria’s that need to be judged when choosing a video surveillance security system which will allow you to view from your iPhone, iPad and other smart phones. Here are some of the features that need to be explored while choosing a good surveillance system.

small business Surveillance System

The Number of Security Cameras Needed

Question arises on whether you need more than one camera. Number of cameras depends upon the area under surveillance and the key areas which require more attention. In case of residential houses having large exteriors or multiple rooms, there will be necessity of more than one camera. Generally three to four cameras can do the job efficiently provided they are positioned at vantage positions such as entrances, crawl spaces, windows and roof.

Choosing the Capabilities of Camera Lenses

Video Surveillance System software

Proper viewing of the area under surveillance depends on the capabilities of camera lenses and depends upon the angle of viewing. In case an extended area needs to be covered, wide angle lens should be used like in workshops or factory floors and offices having an open area. For fixed and small area such as windows and retail counters, a standard lens is sufficient. Adjustable lens can also be used, choosing optimum field viewing.

Quality of Images

Quality of image and recording of details depend upon the resolution of the camera lens and the number of TV lines. Systems having over 400 TVL will need high resolution cameras. The greater the speed of frame rate, smoother is the recording and output of moving objects. While 15 fps is sufficient for objects moving at moderate speed, fast moving objects generally need a rate of 24 fps.

Locations of the Cameras

Cameras should be placed at vantage positions depending upon the field of view. In places like factories, construction site security, gated communities, utilities/sub-stations, automobile workshops and parking spaces, where large areas need to be covered, wide angle lens should be in operation. In small and fixed points, fixed camera can do the job. Camera lenses designed with zoom feature allows adjusting the field of view through remote control and respond to any emergency calls such as alarms. Feasibility of installation of cameras should also be taken into account which include easy and quick installation and dismantling and special features for protection from dust and strong wind.

Choosing the Right Security Cameras

There are many types of cameras but to choose the right one, camera features and the purpose of surveillance should be considered first. Differences between camera types should be analyzed while taking the final decision on whether to choose the Box, Bullet, Dome, Infra Red Camera or the Hidden or PTZ camera. Each has its own features which have to be studied before installation. NVR cameras can also be installed for wide area of networks where video footage is important.

Capabilities of Surveillance Software

Performance of a camera depends upon the video surveillance software installed because the better the software, the faster is the response and better recovery of data. Software allowing easy configuration and installation of camera is the best choice. Other functions enabled by the video surveillance software needs to be checked which include recording of a sudden event at areas where there is more activity, notification via SMS, an E Mail and quick search of video footages from the archives stored in the drive.
Other capabilities of the installed software which needs to be checked include remote access where online recordings can be viewed through control panel which is web based.

Other external criteria’s

Even while considering the above factors, there are some other factors that need to be considered while installing the video surveillance systems. They are intensity of light in the area under coverage and the time of recording which are decisive factors to ensure compatibility of the monitoring system and their high performance.

Having the right Video Surveillance System will help in preventing theft, identifying visitors, prevent potential accidents and safeguard of people and property.

iVIS offers wide range of surveillance services in Australia with highly qualified staff monitoring your business 24/7. Get total peace of mind, while we take care of your security.
Article by iVIS Australia Pty Ltd – Upgrade To A Safer, Smarter & Secure World!

Is Your Small Business On Google+?

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The last few years have seen a trend where more and more companies like Zippy are setting up business pages on social network sites. With millions of people now signed up to these sites it makes sense to advertise your business to such a large potential customer base. If you’ve already set up a business page on Facebook and Twitter you might see little reason to join relative new boy Google+ but this would be a big mistake, for both you and your business.

ScreenHunter_24 Aug. 31

Small business, Internet and Social Media

Although Google+ was only set up fully in September 2011, it is already comfortably the second biggest social network site in the world, second only to Facebook. Research by Janrain shows that, of the people using social network sites to log into other websites, 46% of people use Facebook while a surprising 34% use Google+. These figures are made even more impressive when you consider that Yahoo is the third most popular site with just 7% of social logins while Twitter manages just 6%.

At the start of 2013 Google+ had over 500 million registered users and 343 million active users. Searchmetrics also estimates that sharing on Google+ is actually increasing more rapidly then even Facebook. Figures show that people using Facebook are sharing on average 10% more each month, while people using Google+ are sharing 19% more each month.

When Google+ first launched many people believed it was designed to work like (and compete against) Facebook but it has now evolved into a far different social network platform. Google+ is designed to link all the Google sites together, such as Google Maps, images, books, Youtube…etc, with Google+ at the top controlling the whole package.

So, apart from a large potential customer base, why else should a small business owner use “Google+?” If you write your own blog then Google+ allows you to link your account to the content you create, so every person reading the blog knows you were the person who created the original material.

Google+ also allows you to set up a local business page. This then appears on Google Maps and Google Local and immediately tells people searching for your services: the location of your business, the opening times, what you sell, customer reviews, photos, videos…etc and all in one place.

Google+ also plays an important role in the Search Engine Optimisation (SEO) of your business website. Pages with a social profile on their network are rewarded with better search results. If you also add your ‘Google Place’ to your Google+ account you will see just how much easier it becomes to find your website using Google.

Don’t forget that Google is also the worlds most popular search engine (just think how many people now say ‘Google’ it) and, according to the companies research, 97% of consumers now search online for local businesses. If your small business has a Google+ account and your competitors don’t, potential clients and customers are going to find your business before theirs.

So, with such impressive membership figures and growth, an easy way to link your business to all of Google’s sites and improved SEO, the question is – can your small business really afford not to be on Google+?

Business security | 5 tips for Small business password security

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Losing passwords or getting passwords hacked can be easy  for hackers and bad for business , However lost passwords can be time consuming   to businesses if employees forget passwords  and it needs to be reset

Password security tips for small business

Here are some tips on how to  avoid loss of passwords and work time in your business

reset windows password

1. Use difficult passwords

Know what makes for a weak or bad password.

Because hacking attacks re becoming increasingly more common, you don’t want to use anything in your password that’s personal and easy to guess or remember. Keep in mind the following don’ts:

      • Don’t use only letters or only numbers.
  • Don’t use names of spouses, children, girlfriends/boyfriends or pets ( and if you do mix it up with numbers or something else).
  • Don’t use phone numbers, Social Security numbers or birthdates.
    Don’t use any word that can be found in the dictionary — even foreign words.

 

 

Try and mix up passwords with letters and uppercases and lower cases of possible if case sensitive

[Reset password at http://windowsrecoverpassword.com/ for any forgotten or lost laptop or windows computer password.]

2. Changing passwords at workplaces

To help remember the password at workplaces, use it immediately. Then log in and out several times the first day when you change it .Preferably don’t change your passwords on a Friday or right before leaving for vacation as you can forget it easily, Monday is a good day to change passwords as you will be using it all week , less change of forgetting it later. You could write it out several times on a piece of paper. This helps record it in your mind. Just be sure to shred the paper when done ( but remember to destroy that paper).

3. Use passwords with letters and numbers

Many online password generators are now available online , but also mix it up with some thing that you remember.

The best passwords are at least eight characters in length and use a combination of numbers, keyboard characters and upper- and lower-case letters. The longer your password is, the longer it will take someone or some software to crack it.

4. Change password periodically or on a regular basis

Your network administrator software or company can force your employees to change their password every so often. Microsoft recommends having users change their passwords every 30 to 90 days for added security, but encourages you to go with the smaller number. Some software does not allow you to use the same passwords consecutively

I think 30 days is a reasonable number here. You always want to side with caution when it comes to sensitive information.

 

5. Don’t reuse same passwords for other website

When your employees create weak passwords for their employee accounts and reuse these passwords across other multiple sites, new risks arise for your business.

An employee’s password compromised from another company’s data  or website breach can open up vulnerability on your site and your company.

One option available for higher security is also for Businesses which can look into adopting two-factor authentication whenever possible.

TECHNOLOGY FOR BUSINESS

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Did  you ever wonder, that why  doesn’t somebody create a gadget  that just mirrors everything that you can get on your desktop on to your tv , well Google has just come out with a  gadget chrome cast that does that.

google chromecast australia

Now you can enjoy your favourite online shows and music from YouTube, Netflix, Google Play and Chrome on your High Definition TV

Chrome cast App is an new gadget by google that allows web content to be played on your HDTV hassle free. All it needs is the chrome browser on your pc  which is available for free if you don’t already  have it

The program makes use of a “Chromecast device” and your Wi-Ficonnection to send web media content from your computer to your TV.

The Chromecast App makes for one of the easiest ways to enjoy the online media experience on your TV, playing shows and audio streams from online services  and it also has the ability to broadcast a  tab on to your tv. The Google chrome browser uses tabs to open different windows in your browser.

The requirement for this  to function is

· Chromecast device (The chrome cast  gadget)
· Wi-Fi Network
· Internet Connection

-Chrome browser ( with the chrome cast app available free)

Now this isn’t just  “technology for business”, but technology that can be used for homes as well as business and offices. getting this gadget you can get rid of you projectors  and just get any content on your laptop or pc onto that TV screen. Article by digitalfrog for Cool Gadgets Online

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broadcast TV | TV broadcaster | Chromecast client | Chromecast | broadcast | broadcaster